SMARTHOP, INC. PRIVACY POLICY
Effective: March 18, 2020

Please read this Privacy Policy carefully. It provides important information about your personal information. It also tells you about your rights under applicable privacy laws.

1. INTRODUCTION          
SmartHop, Inc., a Delaware corporation (collectively, “SmartHop”, “we”, “us” or “our”) owns and operates the SmartHop website located at https://app.smarthop.co (the “Site”), and provides the SmartHop platform and related services that enables small trucking company and independent owner operators to manage end-to-end operations, improve load selection and enable low-cost operational services (the “Services”). This Privacy Policy is intended to help you better understand how we process your personal information, and governs how SmartHop may use, transfer, store and disclose such personal information in connection with your use of the Site and/or Services.          

“Personal information” or “personal data” means any information about an individual from which that person may be identified. For example, it may include your name, telephone number, email address, or payment information, and in some jurisdictions your IP address. It does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual (also known as anonymous or anonymized data).        

This Privacy Policy applies to personal information collected when you:

  • Create an Account for the Services.
  • Access and/or visit the Site.  
  • Access and/or use the Service.  
  • Place an order with us for any Services.
  • Sign up to receive marketing materials or directly communicate with us through the Site and/or Services.

2. CHANGES TO THIS PRIVACY POLICY

SmartHop reserves the right to revise this Privacy Policy at any time for any reason. If we make revisions to this Privacy Policy, we will post the revised Privacy Policy prominently on the Site, with the "last updated" date revised accordingly. If we make material changes with respect to the personal information collected by the Site and/or Services, we may also post a notice on the Site that the Privacy Policy has been updated. Where express consent is required by applicable law for the lawful collection, use, or disclosure of information about you, we will obtain that consent. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the Site and/or Services (or any part thereof) and/or your continued provision of personal data to us after the posting of the revised Privacy Policy will be subject to the terms of the then-current Privacy Policy.

3. INFORMATION WE COLLECT

3.1. Information Collected Directly       When you visit the Site and/or use the Services, and depending on the purpose of your visit or use, you may provide us with personal information if you:

  • Create an Account for the Services.
  • Access and/or visit the Site.  
  • Access and/or use the Service.  
  • Place an order with us for any Services.  
  • Sign up to receive marketing materials or directly communicate with us through the Site and/or Services.

In connection with the above-mentioned activities, SmartHop may collect the following information:

  • Your identity, including your first name, last name.
  • Your email address.
  • Your username and password.
  • Your contact details, including your postal address and phone number.
  • Other information you may provide by filling out forms or by contacting us (such as your feedback or other communications with us).

3.2. Information Collected Indirectly

Cookies and Similar Technologies      

We or authorized third parties collect certain information by automated means using cookies, web beacons, and server logs for analytic purposes.SmartHop tracks users use of the Site and/or Services, but does not track users across third party websites. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. When you visit or access the Site and/or Services, we may by means of cookies, beacons, tags, scripts, and/or similar technologies automatically collect technical information about the devices and software you use to access the Site and/or Services, such as the type of Internet browser or mobile device you use, the website or source that linked or referred you to the Site and/or Services, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, and other similar technical information. Typically, all technical, analytics, and usage information is gathered by SmartHop in anonymous form and does not identify you personally.      

We use both session ID cookies and persistent cookies. These technologies (or a combination of them) are used to help us:

  • Compile statistics and analytics about your use of and interaction with the Site and/or Services, including details about how and where our Site and/or Services are accessed, how often you visit or use the Site and/or Services, the date and time of your visits, your actions on the Site and/or Services, and other similar traffic, usage, and trend data, which allow us to better understand the functionality of our mobile software on your device and gain insights about how mobile software is used in order to improve your experience.
  • Gather important functionality, testing, and performance data about our Site and/or Services, including performance data related to the Site and/or Services, such as networking activity, CPU load, and resource usage, among other relevant data.
  • Moderate user behavior on the Site and/or Services, such as protecting against fraud and other inappropriate activities.
  • Gather demographic information about our user base.
  • Perform other similar functions.

Targeting/Advertising Cookies      
We may use third party advertising partners (e.g., Facebook Pixel or Google AdWords) who use targeting/advertising cookies to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. We use the third party service providers listed below that use these cookies to:

  • Keep track of how many visitors click on the advertisement.
  • Keep track of how many orders are placed by way of the advertisement.
  • Advertise SmartHop and our products and services across the Internet.
  • Tailor our marketing to better suit your needs and only display ads that are relevant to you.

Please refer to the privacy policies linked below of the third party advertising services currently utilized through the Site and/or Services:

You may manage your cookie preferences as further explained in Your Choices.

3.3. Information Collected from Third Parties

In some instances, we process personal information from third parties, which consists of:

  • Data from our partners, such as transnational data from providers of payment services.
  • Data from freight brokers or other third parties that you request we provide information to, or as otherwise necessary to carry out the Services ordered by you.

3.4. Aggregated Data      

In connection with your access and use of the Site and/or Services, we process “Aggregated Data”, such as statistical or demographic data. Aggregated Data may be derived from personal data, but is not considered personal data under the law if it does not directly or indirectly reveal your identity. For example, we may aggregate usage data to calculate the percentage users accessing a specific feature of the Site and/or Services. However, if we combine or connect Aggregated Data with your personal data so that it can directly or directly identify you, we treat the combined data as personal data, which will be processed in accordance with this Privacy Policy.

4. USING YOUR PERSONAL INFORMATION

Depending on the Services requested by you and how you use the Site and/or Services, we use your personal information in the following instances:

  • To perform and provide the Site and/or Services to you.
  • Deliver direct marketing communications to you regarding our products and services that we may think are of interest to you.
  • Respond to your queries and requests, or otherwise communicate directly with you.
  • Detect any fraudulent or illegal activity against you and/or SmartHop.
  • Perform system maintenance and upgrades, and enable new features.
  • To comply with a legal or regulatory obligation (for example, keeping records of our sales for tax compliance).

5. SHARING YOUR PERSONAL INFORMATION

     
Aside from disclosing your information to those of our personnel who are authorized to process the information in order to provide the Site and/or Services and who are committed to confidentiality, we disclose your personal information only to the third parties as described below.

5.1. Third Party Service Providers      

We share personal information with third parties that provide services to help us provide the Site and/or Services and operate our business. Depending on how you use the Site and/or Services, the following categories of third parties collect data on our behalf or receive personal information:

  • Hosting services providers.
  • Analytics providers.
  • Advertising and marketing partners.
  • Payment service providers.
  • Customer support providers.
  • Providers of business operations and communication tool.
  • Other third-party service providers that help us provide features and functions for the Site and/or Services.
  • Professional service providers, such as auditors, lawyers, consultants, accountants and insurers.

For a list of all third-party service providers we use, please contact us. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions, unless the data is rendered fully anonymous.  

5.2. To Third Parties to Carry out the Services      

We may share your information with third parties as necessary to carry out the Services ordered or requested by you. For example, if you place an order through the Services to book a load with a freight booker, we will share your information with such freight booker. Such third parties are not our service providers and they may use your personal information differently than we do, and we do not control their use of your information. Please make your choice to share your information carefully and,if applicable, review the privacy policies of all other third parties you decide to share your information with, if applicable.      

SmartHop will not be able to contain or retrieve personal information once it has been shared or disclosed, and SmartHop will have no responsibility or liability for any consequences that may result because you have released or shared personal information with others.      

5.3. Business Transfers      

If SmartHop enters into a merger, acquisition or sale of all or a portion of its assets or business, your personal information may be one of the transferred assets. Should such a sale or transfer occur, SmartHop will require the buyer to treat your personal information in a manner that is consistent with this Privacy Policy.      

5.4. Affiliates and Subsidiaries      

Personal information that we collect about you through the Site and/or Services may be shared with the employees, contractors, and agents of SmartHop and our affiliated and subsidiary entities (“Affiliates”) who are involved in providing or improving the Site and/or Services that we offer to you. We obligate the employees, contractors and agents of SmartHop and our Affiliates to ensure the security and confidentiality of your personal information and to act on that personal information only in a manner consistent with this Privacy Policy.      

5.5. Legal Disclosures      


SmartHop may disclose your personal information that we have received through your usage of the Site and/or Services without your consent when we believe in good faith that the disclosure is required to comply with applicable law or respond to lawful requests or legal processes (such as a subpoena, warrant, court order, etc.) for the purpose of assisting law enforcement and legal authorities in the prevention, detection or prosecution of crime.

6. DIRECT MARKETING COMMUNICATIONS      

If you have not otherwise opted out, or if you have opted in to receive direct marketing emails from us, we may use your personal information to send you marketing information about the Services. For instance, when you request additional information regarding the Services or sign up for our newsletter, we may ask if you wish to opt in to receive marketing communications from us for the Services. This is what we call direct marketing. We carry out direct marketing by email. We obtain consent to send you such communications where required under applicable local laws.      

If you no longer wish to receive marketing communications, you have the right at any time to opt out. The easiest way to opt out is to use the unsubscribe link that you will find at the bottom of each communication. You may also manage your direct marketing preferences as further explained in Your Choices.

7. YOUR CHOICES      

7.1. Updating and Correcting Personal information      

If you would like to correct or update certain personal information (such as your contact information) please contact us at hello@smarthop.co and we will use reasonably efforts to correct and/or update such information Direct Marketing.      

7.2. Direct Marketing      

Y
ou may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing e-mails. We will use commercially reasonable efforts to process requests in a timely manner. You cannot opt out of receiving transactional e-mails related to the Services (e.g., requests for support).      

7.3. Cookies & Targeted Advertising      

With respect to your choices regarding cookie and other tracking technologies, most web and mobile device browsers automatically accept cookies; however, you may manage your cookie preferences, by altering the cookie settings in your browser settings at any time. While tracking is widespread over the internet, there are things you can do to minimize these activities, as explained here:

  • You may download the Google Analytics opt-out browser add-on here.
  • You may turn on the Do Not Track (“DNT”) setting in your browser, which will enable your browser to send a special signal to websites, analytics companies, plug in providers, and other web services you encounter while browsing to stop tracking your activity. To turn on your DNT signal, please visit https://allaboutdnt.com/#adjust-settings. Please note that not all companies will respond to or honor DNT signals.

You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers. Please note, however, that by blocking or deleting cookies used on the Site and/or Services, you may not be able to take full advantage of the Site and/or Services. In addition, please note that even if you opt out of targeting/advertising cookies using the mechanisms above, advertisements may still be visible to you when using the Site and/or Services.      

SmartHop does not process or respond to web browsers "do not track" signals or other similar transmissions that indicate a request to disable online tracking of users who use our Site and/or Services./or Services.

8. DATA RETENTION AND SECURITY      

8.1. Data Retention      

Your personal information is processed for the period necessary to fulfill the purposes for which it is collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.      

In order to determine the most appropriate retention periods for your personal information, we consider the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal data, and applicable legal requirements.      

In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.      

8.2 Data Security      

We have put in place reasonable and appropriate security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. For example, we use encryption, secure socket layer, firewalls, and password protection. In addition, we limit access to personal information to those employees, agents, contractors and the third parties who have a business need-to-know..       We also have procedures in place to deal with any suspected data security breach. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and while we take reasonable steps to provide secure services, by using the Site and/or Services, you understand and assume the risks associated with your activities on the internet.

9. PAYMENT PROCESSING      

We do not directly collect your payment information and we do not store your payment information. We use third-party, PCI-compliant, payment processors, which collect payment information on our behalf in order to complete transactions. Our administrators are only able to view limited transaction information via our payment processors’ portals.

10. SENSITIVE DATA      

SmartHop does not require you to provide any sensitive data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic, and biometric data to use the Site and/or Services.

11. CHILDREN'S PRIVACY      

Use of the Services are not intended for individuals under the age of 18. Without limiting the foregoing, SmartHop does not target the Site and/or Services to persons under the age of 16 and does not knowingly collect personal data from minors. Therefore, we ask you not to provide us with personal information of persons under the age of 16. If we learn that personal information of persons under 16 years of age has been collected on or through the Site and/or Services, then we may deactivate the account or otherwise terminate access to the Site and/or Services and/or make the content inaccessible.

12. EXTERNAL WEBSITES      

SmartHop's website may contain links to other websites that are not controlled by SmartHop (“External Websites”). By clicking on links to External Websites, the operators of the External Websites may collect your personal information. We are not responsible for the content or privacy practices employed by the operators of any External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies.

13. NOTICE TO USERS OUTSIDE THE UNITED STATES      

SmartHop and its servers used to provide the Site and Services are operated in the United States. If you are located outside of the United States, please be aware that your information, cluding your personal data, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Site and/or Services, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.

14. CONTACT US      

Should you have any questions, concerns or a complaint about this Privacy Policy, please contact SmartHop via email at hello@smarthop.co or by writing to us at the following address:      

SmartHop, Inc.        
78 SW 7th Street, 5th Floor, 33130 Miami, FL      
Attn: Guillermo Garcia