“Personal information” or “personal data” means any information about an individual from which that person may be identified. For example, it may include your name, telephone number, email address, or payment information, and in some jurisdictions your IP address. It does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual (also known as anonymous or anonymized data).
3. INFORMATION WE COLLECT
3.1. Information Collected Directly When you visit the Site and/or use the Services, and depending on the purpose of your visit or use, you may provide us with personal information if you:
In connection with the above-mentioned activities, SmartHop may collect the following information:
3.2. Information Collected Indirectly
Cookies and Similar Technologies
We or authorized third parties collect certain information by automated means using cookies, web beacons, and server logs for analytic purposes.SmartHop tracks users use of the Site and/or Services, but does not track users across third party websites. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. When you visit or access the Site and/or Services, we may by means of cookies, beacons, tags, scripts, and/or similar technologies automatically collect technical information about the devices and software you use to access the Site and/or Services, such as the type of Internet browser or mobile device you use, the website or source that linked or referred you to the Site and/or Services, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, and other similar technical information. Typically, all technical, analytics, and usage information is gathered by SmartHop in anonymous form and does not identify you personally.
We use both session ID cookies and persistent cookies. These technologies (or a combination of them) are used to help us:
We may use third party advertising partners (e.g., Facebook Pixel or Google AdWords) who use targeting/advertising cookies to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. We use the third party service providers listed below that use these cookies to:
Please refer to the privacy policies linked below of the third party advertising services currently utilized through the Site and/or Services:
You may manage your cookie preferences as further explained in Your Choices.
3.3. Information Collected from Third Parties
In some instances, we process personal information from third parties, which consists of:
3.4. Aggregated Data
4. USING YOUR PERSONAL INFORMATION
Depending on the Services requested by you and how you use the Site and/or Services, we use your personal information in the following instances:
5. SHARING YOUR PERSONAL INFORMATION
Aside from disclosing your information to those of our personnel who are authorized to process the information in order to provide the Site and/or Services and who are committed to confidentiality, we disclose your personal information only to the third parties as described below.
5.1. Third Party Service Providers
We share personal information with third parties that provide services to help us provide the Site and/or Services and operate our business. Depending on how you use the Site and/or Services, the following categories of third parties collect data on our behalf or receive personal information:
For a list of all third-party service providers we use, please contact us. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions, unless the data is rendered fully anonymous.
5.2. To Third Parties to Carry out the Services
We may share your information with third parties as necessary to carry out the Services ordered or requested by you. For example, if you place an order through the Services to book a load with a freight booker, we will share your information with such freight booker. Such third parties are not our service providers and they may use your personal information differently than we do, and we do not control their use of your information. Please make your choice to share your information carefully and,if applicable, review the privacy policies of all other third parties you decide to share your information with, if applicable.
SmartHop will not be able to contain or retrieve personal information once it has been shared or disclosed, and SmartHop will have no responsibility or liability for any consequences that may result because you have released or shared personal information with others.
5.3. Business Transfers
5.4. Affiliates and Subsidiaries
5.5. Legal Disclosures
SmartHop may disclose your personal information that we have received through your usage of the Site and/or Services without your consent when we believe in good faith that the disclosure is required to comply with applicable law or respond to lawful requests or legal processes (such as a subpoena, warrant, court order, etc.) for the purpose of assisting law enforcement and legal authorities in the prevention, detection or prosecution of crime.
6. DIRECT MARKETING COMMUNICATIONS
If you have not otherwise opted out, or if you have opted in to receive direct marketing emails from us, we may use your personal information to send you marketing information about the Services. For instance, when you request additional information regarding the Services or sign up for our newsletter, we may ask if you wish to opt in to receive marketing communications from us for the Services. This is what we call direct marketing. We carry out direct marketing by email. We obtain consent to send you such communications where required under applicable local laws.
If you no longer wish to receive marketing communications, you have the right at any time to opt out. The easiest way to opt out is to use the unsubscribe link that you will find at the bottom of each communication. You may also manage your direct marketing preferences as further explained in Your Choices.
7. YOUR CHOICES
7.1. Updating and Correcting Personal information
If you would like to correct or update certain personal information (such as your contact information) please contact us at firstname.lastname@example.org and we will use reasonably efforts to correct and/or update such information Direct Marketing.
7.2. Direct Marketing
You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing e-mails. We will use commercially reasonable efforts to process requests in a timely manner. You cannot opt out of receiving transactional e-mails related to the Services (e.g., requests for support).
7.3. Cookies & Targeted Advertising
With respect to your choices regarding cookie and other tracking technologies, most web and mobile device browsers automatically accept cookies; however, you may manage your cookie preferences, by altering the cookie settings in your browser settings at any time. While tracking is widespread over the internet, there are things you can do to minimize these activities, as explained here:
You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers. Please note, however, that by blocking or deleting cookies used on the Site and/or Services, you may not be able to take full advantage of the Site and/or Services. In addition, please note that even if you opt out of targeting/advertising cookies using the mechanisms above, advertisements may still be visible to you when using the Site and/or Services.
SmartHop does not process or respond to web browsers "do not track" signals or other similar transmissions that indicate a request to disable online tracking of users who use our Site and/or Services./or Services.
8. DATA RETENTION AND SECURITY
8.1. Data Retention
Your personal information is processed for the period necessary to fulfill the purposes for which it is collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.
In order to determine the most appropriate retention periods for your personal information, we consider the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal data, and applicable legal requirements.
In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.
8.2 Data Security
We have put in place reasonable and appropriate security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. For example, we use encryption, secure socket layer, firewalls, and password protection. In addition, we limit access to personal information to those employees, agents, contractors and the third parties who have a business need-to-know.. We also have procedures in place to deal with any suspected data security breach. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and while we take reasonable steps to provide secure services, by using the Site and/or Services, you understand and assume the risks associated with your activities on the internet.
9. PAYMENT PROCESSING
We do not directly collect your payment information and we do not store your payment information. We use third-party, PCI-compliant, payment processors, which collect payment information on our behalf in order to complete transactions. Our administrators are only able to view limited transaction information via our payment processors’ portals.
10. SENSITIVE DATA
SmartHop does not require you to provide any sensitive data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic, and biometric data to use the Site and/or Services.
11. CHILDREN'S PRIVACY
Use of the Services are not intended for individuals under the age of 18. Without limiting the foregoing, SmartHop does not target the Site and/or Services to persons under the age of 16 and does not knowingly collect personal data from minors. Therefore, we ask you not to provide us with personal information of persons under the age of 16. If we learn that personal information of persons under 16 years of age has been collected on or through the Site and/or Services, then we may deactivate the account or otherwise terminate access to the Site and/or Services and/or make the content inaccessible.
12. EXTERNAL WEBSITES
13. NOTICE TO USERS OUTSIDE THE UNITED STATES
SmartHop and its servers used to provide the Site and Services are operated in the United States. If you are located outside of the United States, please be aware that your information, cluding your personal data, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Site and/or Services, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.
14. CONTACT US
78 SW 7th Street, 5th Floor, 33130 Miami, FL
Attn: Guillermo Garcia